Newsletters
IP, IT and Data Protection, Europe

When AI impersonates - taking action against deepfakes in the UK

The UK lacks comprehensive deepfake legislation, leaving victims reliant on a patchwork of IP, data protection, and defamation laws. This article explores recent UK and EU regulatory developments, enforcement challenges, and practical steps for individuals and businesses facing deepfake risks, with a focus on international implications.

Author(s):      

Jon Baines, Senior Data Protection Specialist (non-lawyer)
jon.baines@mishcon.com

Katie Iveson, Associate
katie.iveson@mishcon.com

Nina O'Sullivan, Client Engagement Partner, Knowledge Lawyer
nina.osullivan@mishcon.com

Isabella Piasecka, Managing Associate, Knowledge Lawyer
isabella.piasecka@mishcon.com

Anne Rose, Managing Associate
anne.rose@mishcon.com