In today’s business environment, where a product’s visual identity often plays a key role in consumer decisions, the protection of industrial design is becoming an increasingly important aspect of intellectual property. Although often overshadowed by patents or trademarks, industrial design is a legal mechanism that allows rights holders to protect the unique appearance of their products, thereby gaining a significant competitive advantage.
Ljiljana Marković, Associate
ljiljana.markovic@prlegal.rs; legal@prlegal.rs;