According to the Trademark Examination Guideline of the Turkish Patent and Trademark Office, which is aligned with the EUIPO guidelines, the comparison of trademarks should be based on the overall impression created by the marks. In this assessment, the length of a trademark can be an important factor. In general, the shorter a sign is, the easier it is for the public to perceive each of its elements. Conversely, in longer signs, differences are less likely to be noticed. That said, each case must be assessed individually, taking all relevant circumstances into account.
Authors:
Mutlu Yıldırım Köse, Partner
Email: mutlu.yildirim@gun.av.tr
İrem Girenes Yücesoy, Managing Associate
Email: irem.girenes@gun.av.tr