In a recent decision of the Turkish Court of Cassation (Merit No. 2024/6138, Decision No. 2025/3800), the Court conducted a holistic comparison between a globally renowned energy drink brand and a motor oil brand, examining all aspects, from the similarity of the goods to the colors and figurative elements used in the disputed trademarks.
Authors:
Mutlu Yıldırım Köse, Partner
Email: mutlu.yildirim@gun.av.tr
İrem Girenes Yücesoy, Managing Associate
Email: irem.girenes@gun.av.tr