In recent years, the concept of “mystery boxes” or “surprise boxes” has become increasingly popular, taking a central place in the marketing strategies of many companies. While the element of surprise and intrigue offered by these products is highly appealing, it also raises various legal questions regarding whether the delivered items actually meet consumer expectations.
Authors:
Baran Güney, Managing Associate
Email: baran.guney@gun.av.tr
Zeynep Berfin Ekinci, Associate
Email: berfin.ekinci@gun.av.tr