The IPOPHL's new rules (MC 2025-009) streamline the process for declaring a trademark as "well-known." The new, non-adversarial procedure allows brand owners to file an application with evidence of the mark's use, market share, and reputation. A declared mark is entered into a public register, giving it enhanced protection even if unregistered.
Authors:
Enrique V. Dela Cruz, Jr. Senior Partner
Email: enrique.delacruz@divinalaw.com
Janna Mae B. Tecson, Partner
Email:janna.tecson@divinalaw.com
Mary Zoelli R. Velasco-Manalastas, Senior Associate
Email: zoe.velasco@divinalaw.com
Clarizza Grace D. Napa, Associate
Email: clarizza.napa@divinalaw.com