“Made in Mexico”: The Mexican Patent and Trademark Office grants a 90% discount on trademark filings during July 2026

As part of our ongoing efforts to keep the international legal community informed of developments affecting industrial property in Mexico, we report that the Mexican Patent and Trademark Office (“IMPI,” for its acronym in Spanish) is currently offering a preferential fee campaign for companies authorized to use the “MADE IN MEXICO” certification mark. The benefit is available from July 1 to July 31, 2026.

The benefit

A 90% discount on the fee established under Article 14a of the IMPI Fee Schedule, applicable to applications for the registration of trademarks, commercial slogans, and trade names.

The benefit is available exclusively to individuals and legal entities authorized by the Mexican Ministry of Economy to use the “HECHO EN MÉXICO” and “MADE IN MEXICO” certification marks.

How is the certification obtained?

The application must be submitted to hechoenmexico@economia.gob.mx, together with the following documents:

• Individuals: valid official identification and a Tax Status Certificate issued no more than three months prior to the filing date.
• Legal entities: articles of incorporation, power of attorney of the legal representative, the representative’s valid official identification, and the entity’s Tax Status Certificate.
• Substantive requirements applicable in both cases: documentation demonstrating that the product is manufactured or assembled using materials of Mexican origin and/or that the manufacturing process takes place in Mexico, as well as evidence of affirmative actions relating to one or more of the Sustainable Development Goals under the 2030 Agenda.

The authority has 10 business days to issue a decision. The authorization is valid for five years and may be renewed, provided that the renewal application is filed at least six months before its expiration date. Authorization holders must also comply with the Graphic Identity Manual and submit evidence of use during the first two months of each year.

An often-overlooked point: the certification mark does not replace your trademark

The “HECHO EN MÉXICO” and “MADE IN MEXICO” certification marks may only be used as complementary elements. They may not replace or become the product’s primary trademark, nor may they be incorporated into the wording of the company’s own trademarks or domain names. In other words, the certification mark must accompany a trademark owned by the company.

If that trademark is not registered with the IMPI, the company would be investing in building recognition for a sign over which it does not hold exclusive rights and that could be registered first by a third party.

Therefore, this campaign represents an opportunity to register or expand the company’s trademark portfolio by paying only 10% of the standard government fee, provided that the company is authorized to use the “HECHO EN MÉXICO” or “MADE IN MEXICO” certification marks.

Recommendation

The period to take advantage of this benefit is limited. We therefore recommend confirming as soon as possible whether the company holds a valid authorization. Otherwise, it will be necessary to begin the authorization process and determine which trademarks, trade names, or commercial slogans should be filed.

How can Ramos, Ripoll & Schuster® support you?

• “Made in Mexico” certification: we assess whether the company meets the applicable requirements, prepare and file the application, respond to any requests issued by the authority, and assist with renewal and ongoing compliance obligations.
• Trademark protection: we identify trademarks, trade names, and commercial slogans that have not yet been protected, conduct clearance searches for similar prior rights, file the corresponding applications while the campaign discount remains available, and monitor the proceedings until registration is granted. We also assist with trademark monitoring and enforcement.

At Ramos, Ripoll & Schuster®, we remain at the disposal of our clients and Legalink members to verify whether a company meets the applicable requirements and to assist in taking advantage of this benefit within the specified period.

Authors

Edmundo Elías-Fernández | Partner | eelias@rrs.com.mx

Alejandro Ripoll González | Partner | aripoll@rrs.com.mx

Juan Rafael Amador Espinosa | Senior Associate | ramador@rrs.com.mx

Daniela Márquez Ledezma | Associate | dmarquez@rrs.com.mx

Sofía Castañeda García | Jr. Associate | scastaneda@rrs.com.mx

Andrea Naomi Ramos Macías  |  Jr. Associate |  nramos@rrs.com.mx